Category: Design

Why are brand books so detailed, down to the precise hue for each colour used in the logo and other branded elements? Why do some brand names come to our minds simply because we see a specific combination of colours?...

When you open a web page, you tend to look at the visual elements in a certain order. First, you see the header, then the large hero image or video. You notice a CTA and click on it. It is...

Every element on your website must be attractive and helpful for users. This is why the importance of icons in web design is a big part of user experience principles. For the Techtio graphic design team, it is even more:...

Have you ever landed on a website and felt an immediate desire to read its contents or a strong urge to leave? The reason for this visceral response was most probably the font used on the web page. Surprised? You...

Flat, lifeless interfaces are quickly becoming a thing of the past. In 2025, user experience is about more than just getting from point A to point B. It’s about how a product feels - how it responds, guides, and even...

Let’s imagine this situation. Someone visits your website on their smartphone during their morning commute. They have another look at it on their laptop at work. At the end of the day, they browse your site once more on their...

Ever walked into a room and completely forgotten why you went there? That's essentially what happens to your website visitors every single day. We are now in the age of digital amnesia – where our brains, overwhelmed by endless streams...

You worked hard to make your website look picture-perfect. Every pixel is in place, the colour palette would make Pantone weep with joy, and the minimalist design is so clean it could perform surgery. Overall, your site literally embodies high...